Methodology & Inspiration

For the ​centennial celebration of the Negro League in 2020, I had the opportunity to lead the branding and creative efforts behind the Akron Black Tyrites one-game rebrand efforts.

When creating the logo and the overall brand, the main goal was to celebrate Akron's historic roots of Negro League Baseball while celebrating it's current efforts towards diversity and inclusion for all. Inspiration was drawn from the original Akron Black Tyrites team circa 1933, the famed Cleveland Buckeyes from the early 20th century, as well as Akron connection to the rubber industry. 

Activation Imaging

Branding & Execution

When forming the brand behind the Akron Black Tyrites, one of the main goals was connecting past with present and featuring some of the amazing black musicians, artists and community members while paying homage to the past. Utilizing a simple color scheme and formatting 65-year old footage allowed for a unique look that highlighted messages of unity, diversity, and inclusion.